Rabu, 29 Mei 2013

Hal yang Harus di Ingat Ketika Buat LOGO

5 details to remember when creating a logo

One of the first things a designer learns in design school is to pay attention to the details. We’re taught to take special care of our designs so they not only look good, but work well in any medium.
And when it comes to logo design, these details are more important than ever! Before you start designing, you should be asking yourself these questions:
  1. Am I creating this logo in Adobe Illustrator?
  2. Is my logo 100% original?
  3. Did I check the font’s license, outline the font and inform the client of the licensing?
  4. Is the document Color Mode set to CMYK?
  5. Did I save my logo in the correct file formats?
Meeting these requirements will save a lot of time, and help you avoid technical difficulties in the long run. Let’s take a closer look.

1) Did you create your logo in Illustrator?

Adobe Illustrator is the industry standard, and not knowing it puts a designer at a serious disadvantage. First and foremost: Do not create your logo designs in a raster program like Adobe Photoshop, because logos need to be vector images.
Some designers also create their logos with CorelDRAW, however CorelDRAW causes serious problems when you’re trying to convert to EPS and AI. If you’re not a designer who knows how to use both CorelDRAW and Illustrator, then do not attempt to create your logo with CorelDRAW.
Here are 2 articles with more details:

2) Is your logo 100% original?

Above are examples of 3rd-party images that a designer should never submit in their logo. To avoid potential copyright issues, make sure your logo incorporates 100% original elements. Also, do your research and make sure it doesn’t look too similar to other designers’ work or any other 3rd-party logo. The best way to do this is to drag a black and white version of your logo into the Google image search box, which will find images that are similar to your logo.
At 99designs, we do not allow 3rd-party-derived imagery of any kind in logo contests, which includes but is not limited to: stock art, stock photos, “free” vectors, clip art, dingbat fonts, trademarked logos, other designers’ work or existing logos......Artikel di sadur dari 99design.